Turning touchpoints into profitpoints

The Deloitte Panel comprising five members of Deloitte Consulting is consistently rated one of the most popular sessions at the Convention, and this year was no exception with a discussion that focused on 'Dealership Profit Opportunities in Existing Customer Touchpoints'. By improving existing customer relationships dealerships can increase their marketshare, sales and customer loyalty. Dealers were asked to participate in a Q&A where their questions were passed on to some of the industry's most exprienced practioners.