Showing posts with label 2012 AADA DEALER CONVENTION. Show all posts
Showing posts with label 2012 AADA DEALER CONVENTION. Show all posts

Monday, 10 September 2012

The bottom line on expense management

When it comes to managing expenses, Moore Stevens partner, Brett Fowler delivered some great advice on ‘How to Reduce your Operating Costs and Improve your Bottom Line’ in the first of four Manheim Management Workshops held on Friday morning of the Convention. Here’s his presentation:

A magic lunch

The Pentana team at the Trade Village Luncheon.
For the last 25 years, Pentana Solutions (previously known as Reynolds & Reynolds) has been a sponsor of the AADA National Dealer Convention. And once again the Trade Village showcased over 40 exhibits covering an extensive range of allied products and services - all designed to boost dealer's profit margins. Thanks Pentana.

Sunday, 9 September 2012

And the winner is...

Rod McGeoch wraps-up the 2012 AADA Convention.
In addition to leading the winning bid for the 2000 Olympic Games, Rod McGeoch has been described as an ‘exceptional public speaker’. Well after seeing his closing keynote “Thriving in a Competitive Environment” on the final day of the Convention, that description was absolutely spot on. I could think of other superlatives to describe his keynote, but I’m sure I wouldn’t do it justice, so I've saved his entire presentation which you can hear by clicking this link – and believe me, it’s awesome. http://enews.ebusinessmedia.com.au/client/aada/2012/audio/Rod_mcgeoch.mp3

Turning touchpoints into profitpoints

The Deloitte Panel comprising five members of Deloitte Consulting is consistently rated one of the most popular sessions at the Convention, and this year was no exception with a discussion that focused on 'Dealership Profit Opportunities in Existing Customer Touchpoints'. By improving existing customer relationships dealerships can increase their marketshare, sales and customer loyalty. Dealers were asked to participate in a Q&A where their questions were passed on to some of the industry's most exprienced practioners.

Digital marketing made easy


If traditional marketing isn't working for you, why not implement some of Nic Chamberlain's timely and practical ideas on how to grow your business using effective social media, email marketing and digital media strategies.


What don't you know about your dealer franchise agreement?


Representing M+K Lawyers, James Sturgess and Paul Kirton combine their knowledge to put 'Dealer Franchise Agreements Under the Microscope' providing valuable insights into the rights and obligations of all parties involved in running a dealership.

How to fix your 'fixed ops'

Jim Bernardi.
He's renowned as "The Consumate Fixed Operations expert " and here's Jim Berbardi's second presentation of the day "The Up Sell Opportunity" delivered at the Surfers Paradise Marriot Resort & Spa on Thursday 6 September.